Within the past few years social media has made a prominent impact on marketing/advertising and many companies are using it to their advantage. The health care web company, Geonetric takes a look at how consumers are using social media to further research health related content. As you can see on the infographic below, they state “80% of internet users look online for health information.” While this does present the issue of accurate information available on the internet, it does provide health websites and other sources the opportunity to promote and inform viewers of their health products. To read the full article discussing how health consumers engage online, click here.
