Diana Caldwell, MBA – President & CEO and Co-Founder

Diana Caldwell, MBA - President and Co-Founder

Diana Caldwell serves as President and CEO of Pearl Pathways. She is an accomplished and recognized life science business leader with over 20 years of experience in both large pharmaceutical and small entrepreneurial environments. Throughout her career, she has successfully driven organizational growth, developed and implemented strategic business plans, and directed successful teams.

In 2009, Diana founded Pensar Ideas which is a business strategy, sales and marketing consulting firm that serves life science companies. She consults with several contract service providers, sponsor companies, healthcare software providers, and high tech companies.

In 2011, Pensar Ideas’ clients and projects were brought into the Pearl family umbrella under the Pearl IDEAS  division. Previously, Diana was Director of Sales and Marketing at a Midwest regulatory and compliance company. Early in her career, she worked for Eli Lilly and Company for over 15 years in a variety of general management and sales and marketing leadership roles.

At Pearl Pathways, Diana oversees all business operations, business development, legal, and financial functions.

Diana also lends her talents to several community organizations and not-for-profits. She has held the role of Director of Corporate Partners on the Board of Directors for the Healthcare Businesswomen’s Association (HBA), and currently serves on the Board of Directors for Senator Lugar’s Fund for Hoosier Excellence, La Plaza’s Development Committee, the Marketing Advisory Board for Anderson University, and the Butler University College of Business Marketing Board. She also serves on the Indiana Health Industry Forum’s Clinical Trial Committee and volunteers for WBENC serving on the Accreditation Committee for the Great Lakes Women’s Business Enterprise Council. She often serves as a guest speaker for healthcare, life science, and pharmaceutical conferences. Diana earned an MBA in Marketing and Human Resources from Indiana University’s Kelley School of Business and a B.A. in Psychology from Indiana University.

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